1. In business you have to have a place for everything and everthing in its place.
2. A printed speech is like a dried flower: the substance, indeed, is there, but the colour is faded and the perfume gone.
3. A purchased slave has but one master; an ambitious man must be a slave to all who may conduce to his aggrandisement.
4. A young man who graduated yesterday and stopped learning today, will be uneducated tomorrow!
5. A. T. Stewart started life with a dollar and fifty cents. This merchant prince began by calling at the doors of houses in order to sell needles, thread and buttons. He soon found the people did not want that. Then he said wisely,”I’ll not sell any more of these goods, but I’ll go and ask people what they do want.” Thereafter he studied the needs and desires of people, found out just what they most wanted, endeavoured to meet those wants, and became the greatest businessman of his time.
6. Advertisement is 85% confusion and 15% commission.
7. Advertising in the final analysis should be news. If it is not news it is worthless.
8. Advertising is a valuable economic factor because it is the cheapest way of selling goods, especially if the goods are worthless.
9. Advertising is the art of making whole lies out of half truths.
10. I have often observed, if one attends only to great things and lets the little things pass, the great things become little; ie. the business shrinks. It is not possible for an executive to hold himself aloof from small details. No business, no matter what its size, can be called safe until it has been forced to learn economy and rigidly to measure values of men and materials.
11. An executive is a man who decides; sometimes he decides wrong, but always he decides.
12. An idealist is a person who helps other people to be prosperous.
13. Any proposal that costs less than the customer expects, is greatly appreciated.
14. Anybody can cut prices, but it takes brains to produce a better article and sell at better prices.
15. Are you getting smileage from the smiles in your business?
16. Artificial inflation of stocks must be considered a crime as serious as counter-feiting, which it closely resembles.
17. The owner-manager starts a small business. He causes it to grow by his ability and drive. As it grows, he hires assistants. For a while the business continues to grow. Then it levels off. Try as he will, the owner cannot get it to grow any further, why? He has delayed revising his form of organisation too long.
18. Benjamin Franklin may have discovered electricity but it was the man who invented the meter who made the money.
19. Blood pressure and the price of your stock selections will move, to be precise, in opposite directions.
20. Boldness in business is the first, second and third thing.
21. Business is other people’s money.
22. Business is not merely a matter of attending for a few hours, but it is a matter of thinking, dreaming, imagining and working. Industrial enterprise is in the long run not just a source of livelihood to the entrepreneur, but ought to be a way of life for him.
23. The man who does not make a business of his religion has a religious life of no force, and the man who does not make a religion of his business has a business life of no character.
24. Business should be like religion and science; it should know neither love nor hate.
25. Business today consists in persuading crowds.