Persuasion

Napoleon Hill said, "Persuasion is the magic ingredient that will help you to forge ahead in your profession or business - and to achieve happy and lasting personal relationships." As we all know, persuasion is the skill of the ultra-prosperous. It is how people gain power and influence. It is how people create staggering wealth , how businesses thrive, how properties are purchased, and how websites sell millions of dollars worth of product.
Persuasion is a form of social influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not only logical) means. It is a problem-solving strategy, and relies on "appeals" rather than force. Persuasion involves application of the principles of attitude change. Persuasion occurs when individuals change other's attitudes. A popular approach to understanding persuasion involves studying the components of the persuasion process. Once these components are understood, it is also possible to learn how to resist persuasion.

Dissuasion is the process of convincing someone not to believe or act on something.

Persuasion is often confused with manipulation, which is the act of guiding another towards something that is not in their best interest by subverting their thought processes. Persuasion is meant to benefit all parties in the end.

Aristotle says that "Rhetoric is the art of discovering, in a particular case, the available means of persuasion."

The best way to persuade people is with your ears - by listening to them. ~Dean Rusk

There is only one way to get anybody to do anything. And that is by making the other person want to do it. ~ Dale Carnegie